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It is Netflix's most-watched show ever and now the streaming giant hopes a new video game based on the dystopian hit ‘Squid Game' will
break records too.
Squid Game: Unleashed, released today, marks Netflix's biggest foray into the world
of online gaming and allows up to 32 players to square off in competitions
based around fan favorites like Red Light, Green Light.
Just like the hit show - which returns for its second season on December 26 - the video game
takes classic children's games and puts a gory spin on them with the tag line: ‘You win some,
you die some.'
Bill Jackson, Creative Director at Boss Fight, Netflix's games studio,
said: ‘Fans have been requesting a game since Squid Game first became a global phenomenon back in 2021.Â
'The fandom around the show is so passionate and everyone wants
to know how they'd perform in the games if they had a chance
to play themselves.'
While Netflix already dominates global TV streaming the company is now
setting its sights on taking a bite out of the $455 billion global
gaming market.
And while there have been several successful TV shows spawned by popular games - like The
Last of Us and Fallout - this is the first time a game
has been produced in tandem with a TV show.
The first season of Squid Game - a South Korean series
about contestants who fight to the death for a cash prize -
has been viewed by 330 million people for a total of over 2.8 billion viewing hours.
Squid Game: Unleashed, released today, marks Netflix's biggest
foray into the world of online gaming and allows
up to 32 players to square off in competitions based around fan favoritesÂ
As the show returns for its second season on December 26, the video game takes classic children's games and puts a gory spin on them with the
tag line: ‘You win some, you die some'
A Netflix source said: ‘This is the first time a game has been developed hand-in-hand with a show.
The idea is to keep audiences within the Netflix ecosystem instead of having to send them different places to play and watch.Â
‘The producers and writers of the show worked directly with the game developers as the
show was being created and filmed.
‘The game allows fans to delve deeper into the Squid Game universe.
As new episodes come out, the games featured in the show will
also become available on the video game.
‘Fans can watch the show and then go to the game
where their avatar can enter the same twisted universe, play identical games and die the same horrible
deaths as the characters in the show.'
Netflix is so determined to make the video game a hit it
has made the game available to everyone for
free - even if you don't subscribe to the streaming giant.
Squid Game, created by Hwang Dong-hyuk, premiered in 2021 and spawned global interest in everything associated with the show.
Vans slip-on sneakers, worn by the lead character,
saw sales shoot up 8,000 per cent.
Squid GameThe Last of UsNetflix